Much like swimming, it’s best to wait thirty minutes after eating before watching Cloud Nothings’ video for “Hey Cool Kid.” Not that there’s anything particularly gruesome about this video — It’s a about a boy who makes a basketball playing cyborg guy. Nor, is there anything unsettling about the music Clevelander, Dylan Baldi, makes. His lo-fi pop is spot on. But, that Japanese cartoon-like flashing at the end of the clip, you know, the kind that makes pupils expand by 500% and can trigger epilepsy in people prone to such things, is enough to turn a stomach upside down.
Turning On, the debut album by Cleveland’s Cloud Nothings, will be re-released in a slightly expanded format by Carpark Records next Tuesday, October 12th.