30.Jan.2011 The Rockometer: S/T by Cloud Nothings

Cloud Nothings
Cloud Nothings
Carpark

From The Mice in the Eighties to Machine Go Boom in the Aughties, Cleveland has a long history of producing fever-pitched power pop bands who boasted loads of shoulda-been hits but failed to make a lasting impact outside of the local scene.  Cloud Nothings don’t have that problem.  From the moment Dylan Baldi’s first basement-produced single, “Hey Cool Kid,” hit the internet, his band has been a fixture on Pitchfork, this generation’s king taste-making website, and countless other outlets.  As a result, there’s been a real sense of anticipation building for this album, a self-titled release on Carpark Records.  Baldi takes this anticipation and quite literally runs with it.  From the opening number, “Understand at All,” itself a raucous romp through the high speed and high volume indie rock of Superchunk, there’s nary a break from this pop attack. “Should Have,” manages to take on the earnestness of young love and the earnestness of  early 2000′s emo, like the Get Up Kids, without falling into the way too much emotion for the situation trap.  While “Not Important,” “Heartbeat,” and “Rock,” all get in under the two-and-a-half minute mark and are more in the vein of adolescent punk-pop like The Descendents.  Whether or not these songs, these riffs, and these words become memorable is more a question for time.  The guitar riffs, like the songs themselves, are all quick and to the point.  The words arrive as swiftly as Baldi can get them out, in squeezed, pitched up tones.  For now, however, it’s hard to argue with 30 minutes of something so pure as a young man singing his pop songs as fast as he can.  7 out of 10 on The Rockometer.

MP3: Cloud Nothings – Understand At All

VIDEO: Cloud Nothings – Should Have


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There are 3 Comments to "The Rockometer: S/T by Cloud Nothings"

  • Jeff says:

    I like the Machine Go Boom shoutout here. It made me think, what is it that has allowed Cloud Nothings but not Machine Go Boom to get widespread recognition? Is it some quality of the music, or is it more about getting lucky? Don’t get me wrong, I like Cloud Nothings, but there are plenty of other local bands I think are just as worthy of being well-known.

  • Bill Lipold says:

    I attribute Cloud Nothings success to luck, talent, and hard work. They were fortunate enough to get an early break — Dylan sent one of his first songs to a label he liked (I believe it was Woodsist) and the label really dug it and invited him to play in NYC before he even had a band. It also happened to be a label that a lot of critics pay attention to. That lead to coverage on Pitchfork and everything on down. Once he got their attention, however, that’s where the hard work and talent kicked in. He quit school and for about a year he released a load of 7″ singles and EPs, keeping the band in the spotlight, and each single was quality, maybe not on the level of “Hey Cool Kid,” but good enough to keep people’s attention. Now, of course, the band are at the point where everything they do is going to get covered in the underground press. So, yes, luck did play a part, but once that lucky break came, he really went for it.

  • Luck will only last so long then you gotta back it up with talent & Dylan Baldi has got the goods to back it up. I’m already looking forward to the music he’ll be making in 10 years.

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