From the credit where it’s due department, and maybe the stating the obvious department, too, Akron ex-pats The Black Keys sure do know how to promote their jams. The lead up to their new album, El Camino, due out December 6th on Nonesuch Records, started with a contest to win a beat-down minivan, complete with a fake commercial starring comedian, Bob Odenkirk. Now, just as the first single, “Lonely Boy,” is about to hit the airwaves, they’ve released a low-budget video featuring no more than a serious man displaying serious dance moves in an old office. As for the jam itself, “Lonely Boy,” delivers just as the band promised — A back to basics rehash of the smokin’ blues of their earlier days.

VIDEO: The Black Keys – Lonely Boy